Search icon
Arrow left icon
All Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletters
Free Learning
Arrow right icon
The Data Analysis Workshop

You're reading from  The Data Analysis Workshop

Product type Book
Published in Jul 2020
Publisher Packt
ISBN-13 9781839211386
Pages 626 pages
Edition 1st Edition
Languages
Authors (3):
Gururajan Govindan Gururajan Govindan
Profile icon Gururajan Govindan
Shubhangi Hora Shubhangi Hora
Profile icon Shubhangi Hora
Konstantin Palagachev Konstantin Palagachev
Profile icon Konstantin Palagachev
View More author details

Table of Contents (12) Chapters

Preface
1. Bike Sharing Analysis 2. Absenteeism at Work 3. Analyzing Bank Marketing Campaign Data 4. Tackling Company Bankruptcy 5. Analyzing the Online Shopper's Purchasing Intention 6. Analysis of Credit Card Defaulters 7. Analyzing the Heart Disease Dataset 8. Analyzing Online Retail II Dataset 9. Analysis of the Energy Consumed by Appliances 10. Analyzing Air Quality Appendix

Impact of Numerical Features on the Outcome

In this section, we will analyze the relationship between the numerical features (already identified in Exercise 3.01, Analyzing Distributions of Numerical Features in the Banking Dataset) and the outcome of a marketing campaign, which is identified in the y column in the banking dataset.

We will start our analysis by addressing the following question: Is there a statistically significant difference in numerical features for successful and non-successful marketing campaigns? For this reason, we will create violin plots (as shown in the previous chapters) that compare the distribution of the numerical features for the two types of outcomes ("yes" for a successful marketing campaign, "no" for an unsuccessful one):

"""
create violin plots for successful and non-successful marketing campaigns
"""
plt.figure(figsize=(10,18))
for index, col in enumerate(numerical_features):
  &...
lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $15.99/month. Cancel anytime}