Summary
In this chapter, we analyzed campaign marketing data in which new financial services were offered to customers. We paid particular attention to linear models and investigated how the probability of a successful outcome can be modeled as a function of different macroeconomics factors. From a technical perspective, we introduced linear models (such as linear and logistic regression) and paid particular attention to their interpretation.
In the next chapter, we will be analyzing a Polish company's bankruptcy data to try and understand the main reasons behind bankruptcy and see whether it is possible to identify early warning signs.
