Data
Reader small image

You're reading from  SQL for Data Analytics

Product typeBook
Published inAug 2019
Reading LevelIntermediate
PublisherPackt
ISBN-139781789807356
Edition1st Edition
Languages
SQL
Tools
PostgreSQL
Concepts
Data Analysis
Right arrow
Authors (3):
Upom Malik
Upom Malik
author image
Upom Malik

Upom Malik is a data science and analytics leader who has worked in the technology industry for over 8 years. He has a master's degree in chemical engineering from Cornell University and a bachelor's degree in biochemistry from Duke University. As a data scientist, Upom has overseen efforts across machine learning, experimentation, and analytics at various companies across the United States. He uses SQL and other tools to solve interesting challenges in finance, energy, and consumer technology. Outside of work, he likes to read, hike the trails of the Northeastern United States, and savor ramen bowls from around the world.
Read more about Upom Malik

Matt Goldwasser
Matt Goldwasser
author image
Matt Goldwasser

Matt Goldwasser is the Head of Applied Data Science at the T. Rowe Price NYC Technology Development Center. Prior to his current role, Matt was a data science manager at OnDeck, and prior to that, he was an analyst at Millennium Management. Matt holds a bachelor of science in mechanical and aerospace engineering from Cornell University.
Read more about Matt Goldwasser

Benjamin Johnston
Benjamin Johnston
author image
Benjamin Johnston

Benjamin Johnston is a senior data scientist for one of the world's leading data-driven MedTech companies and is involved in the development of innovative digital solutions throughout the entire product development pathway, from problem definition to solution research and development, through to final deployment. He is currently completing his Ph.D. in machine learning, specializing in image processing and deep convolutional neural networks. He has more than 10 years of experience in medical device design and development, working in a variety of technical roles, and holds first-class honors bachelor's degrees in both engineering and medical science from the University of Sydney, Australia.
Read more about Benjamin Johnston

View More author details
Right arrow

Text Analytics Using Postgres

In addition to performing analytics using complex data structures within Postgres, we can also make use of the non-numeric data available to us. Often, text contains valuable insights – you can imagine a salesperson keeping notes on prospective clients: "Very promising interaction, the customer is looking to make a purchase tomorrow" contains valuable data, as does this note: "The customer is uninterested. They no longer have a need for the product." While this text can be valuable for someone to manually read, it can also be valuable in the analysis. Keywords in these statements, such as "promising," "purchase," "tomorrow," "uninterested," and "no" can be extracted using the right techniques to try to identify top prospects in an automated fashion.

Any block of text can have keywords that can be extracted to uncover trends, for example, in customer reviews, email communications...

lock icon
The rest of the page is locked
Previous Page
Chapter 8 of 11, Page 7
Next Page
You have been reading a chapter from
SQL for Data Analytics
Published in: Aug 2019Publisher: PacktISBN-13: 9781789807356
© 2019 Packt Publishing Limited All Rights Reserved

Authors (3)

author image
Upom Malik

Upom Malik is a data science and analytics leader who has worked in the technology industry for over 8 years. He has a master's degree in chemical engineering from Cornell University and a bachelor's degree in biochemistry from Duke University. As a data scientist, Upom has overseen efforts across machine learning, experimentation, and analytics at various companies across the United States. He uses SQL and other tools to solve interesting challenges in finance, energy, and consumer technology. Outside of work, he likes to read, hike the trails of the Northeastern United States, and savor ramen bowls from around the world.
Read more about Upom Malik

author image
Matt Goldwasser

Matt Goldwasser is the Head of Applied Data Science at the T. Rowe Price NYC Technology Development Center. Prior to his current role, Matt was a data science manager at OnDeck, and prior to that, he was an analyst at Millennium Management. Matt holds a bachelor of science in mechanical and aerospace engineering from Cornell University.
Read more about Matt Goldwasser

author image
Benjamin Johnston

Benjamin Johnston is a senior data scientist for one of the world's leading data-driven MedTech companies and is involved in the development of innovative digital solutions throughout the entire product development pathway, from problem definition to solution research and development, through to final deployment. He is currently completing his Ph.D. in machine learning, specializing in image processing and deep convolutional neural networks. He has more than 10 years of experience in medical device design and development, working in a variety of technical roles, and holds first-class honors bachelor's degrees in both engineering and medical science from the University of Sydney, Australia.
Read more about Benjamin Johnston

Personalised recommendations for you

Based on your interests and search pattern

Et al.

Et al.

Ever wonder why speech recognition systems don't understand the Scottish accent, or what would happen if an astronaut only ate mac 'n' cheese, or other spurious reflections you'd have at a bar? We did, then collated those deliberations into absurd research articles with fake figures and methodologies inspired by even more fictionally absurd studies.

BookAug 2023230 pages5
Generative AI with LangChain

Generative AI with LangChain

This book is a comprehensive introduction to LLMs and LangChain, demystifying the basic mechanics of LangChain, its functionalities, and the myriad of applications it can be integrated into.

BookDec 2023360 pages4
Generative AI with LangChain

Generative AI with LangChain

This book is a comprehensive introduction to LLMs and LangChain, demystifying the basic mechanics of LangChain, its functionalities, and the myriad of applications it can be integrated into.

BookDec 2023360 pages5
Generative AI with LangChain

Generative AI with LangChain

This book is a comprehensive introduction to LLMs and LangChain, demystifying the basic mechanics of LangChain, its functionalities, and the myriad of applications it can be integrated into.

BookDec 2023360 pages1
Generative AI with LangChain

Generative AI with LangChain

This book is a comprehensive introduction to LLMs and LangChain, demystifying the basic mechanics of LangChain, its functionalities, and the myriad of applications it can be integrated into.

BookDec 2023360 pages5
Mastering Tableau 2023

Mastering Tableau 2023

This book is a comprehensive resource to mastering your Tableau skills and becoming a BI expert. As you progress, you will learn how to build advanced dashboards and improve your storytelling to derive key business insight, as well as make you well-versed with advanced functionalities of Tableau in the business intelligence domain.

BookAug 2023684 pages
Building AI Applications with ChatGPT APIs

Building AI Applications with ChatGPT APIs

This guide covers all ChatGPT API features for effortless creation of robust AI powered apps. With its help, you’ll be able to leverage ChatGPT’s cutting-edge NLP models to take your app development skills to the next level. You’ll also work on ten exciting projects that will give you the practical know-how that you can apply to your existing applications.

BookSep 2023258 pages5
Building AI Applications with ChatGPT APIs

Building AI Applications with ChatGPT APIs

This guide covers all ChatGPT API features for effortless creation of robust AI powered apps. With its help, you’ll be able to leverage ChatGPT’s cutting-edge NLP models to take your app development skills to the next level. You’ll also work on ten exciting projects that will give you the practical know-how that you can apply to your existing applications.

BookSep 2023258 pages2
Data Engineering with AWS

Data Engineering with AWS

Embark on a journey to master data engineering pipelines on AWS! Our book offers a hands-on experience of AWS services for ingesting, transforming, and consuming data. Whether you're an absolute beginner or someone with basic data engineering experience, this guide is an indispensable resource.

BookOct 2023636 pages5
Modern Data Architecture on AWS

Modern Data Architecture on AWS

Every organization wants an agile, performant, and cost-effective data platform that meets all their current and future business needs. Purpose-built AWS analytics services and their features play a big part in building such a modern data platform. This book brings to you all the design and architectural patterns that’ll help you achieve this goal.

BookAug 2023420 pages5
Practical Guide to Applied Conformal Prediction in Python

Practical Guide to Applied Conformal Prediction in Python

Discover the power of Conformal Prediction with the "Practical Guide to Applied Conformal Prediction in Python." Master the latest techniques to quantify uncertainty in machine learning and computer vision models, and seamlessly apply them to your industry applications.

BookDec 2023240 pages
TinyML Cookbook

TinyML Cookbook

With over 70 project-based recipes, the TinyML Cookbook is a practical guide that will help you to get the most out of your microcontrollers. It provides a comprehensive understanding of the theoretical foundations while giving you hands-on experience training ML models for deployment on Arduino Nano 33 BLE Sense, Raspberry Pi Pico, and SparkFun RedBoard Artemis Nano microcontrollers.

BookNov 2023664 pages