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You're reading from  Learning ibeacon

Product typeBook
Published inNov 2014
Publisher
ISBN-139781784397128
Edition1st Edition
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Author (1)
Craig Gilchrist
Craig Gilchrist
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Craig Gilchrist

Craig Gilchrist is the Digital Director at Eden Agency (http://createdineden.com/), a small but mighty digital agency that is at the forefront of proximity marketing. His team is one of the first to release commercial iBeacon-powered apps in the world and currently boast over 1.5 million app downloads in multiple fields and have a perfectly balanced technical and creative team. Craig is based in North Yorkshire, England, and has been developing commercial software since graduating from the University of Teesside in 2004 with a BSc in Software Engineering and has been building apps for iOS since 2009. Craig is an avid reader and is always at the forefront of commercial technological developments. Other than mobile app development and digital marketing, Craig also has a keen interest in developing rich media, including gaming, children's interactive media, and a very keen interest in Unity and virtual reality with Oculus Rift.
Read more about Craig Gilchrist

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Real-life use cases


If you think about it, most usages of iBeacons won't always involve the app running in the foreground. Most apps are most likely to be awakened when entering the boundaries of a beacon region and then brought into the foreground by the user if they want to use the app.

An example use case for retail loyalty

Imagine that you're building an app for retail loyalty. In this scenario, you are almost certainly going to want to trigger some functionality when the user comes into the range of your store. You might want to send the customer a tasty offer for your new bagel range, or simply offer users loyalty cards just in case they want to pop in for coffee.

An example use case for airline assistance

Now, ponder building an app for an airline. Your app allows users to book their flight and download their boarding pass. The app also allows the user to get departure lounge discounts and directs them around the airport.

Once you book your flight using the app, it becomes completely useless...

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Learning ibeacon
Published in: Nov 2014Publisher: ISBN-13: 9781784397128

Author (1)

author image
Craig Gilchrist

Craig Gilchrist is the Digital Director at Eden Agency (http://createdineden.com/), a small but mighty digital agency that is at the forefront of proximity marketing. His team is one of the first to release commercial iBeacon-powered apps in the world and currently boast over 1.5 million app downloads in multiple fields and have a perfectly balanced technical and creative team. Craig is based in North Yorkshire, England, and has been developing commercial software since graduating from the University of Teesside in 2004 with a BSc in Software Engineering and has been building apps for iOS since 2009. Craig is an avid reader and is always at the forefront of commercial technological developments. Other than mobile app development and digital marketing, Craig also has a keen interest in developing rich media, including gaming, children's interactive media, and a very keen interest in Unity and virtual reality with Oculus Rift.
Read more about Craig Gilchrist