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You're reading from  Hands-On Machine Learning with Microsoft Excel 2019

Product typeBook
Published inApr 2019
PublisherPackt
ISBN-139781789345377
Edition1st Edition
Tools
Excel
Concepts
Machine Learning
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Author (1)
Julio Cesar Rodriguez Martino
Julio Cesar Rodriguez Martino
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Julio Cesar Rodriguez Martino

Julio Cesar Rodriguez Martino is a machine learning (ML) and artificial intelligence (AI) platform architect, focusing on applying the latest techniques and models in these fields to optimize, automate, and improve the work of tax and accounting consultants. The main tool used in this practice is the MS Office platform, which Azure services complement perfectly by adding intelligence to the different tasks. Julio's background is in experimental physics, where he learned and applied advanced statistical and data analysis methods. He also teaches university courses and provides in-company training on machine learning and analytics, and has a lot of experience leading data science teams.
Read more about Julio Cesar Rodriguez Martino

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Summary

In this chapter, we learned about two data mining techniques: Market Basket Analysis and Customer Cohort Analysis. The first one tells us about hidden relations between store departments or products based on the customers' behavior. The second shows the time evolution of the number of customers, revealing differences between different customer segments or cohorts.

There are a large number of data mining analyses that can help us dig into our datasets and find hidden information, which is extremely important in order for us to understand our business and make the right decisions.

In the next chapter, we will study a special kind of dataset in detail: time series. We will see that it needs a different kind of modeling and analysis.

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Hands-On Machine Learning with Microsoft Excel 2019
Published in: Apr 2019Publisher: PacktISBN-13: 9781789345377
© 2019 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Julio Cesar Rodriguez Martino

Julio Cesar Rodriguez Martino is a machine learning (ML) and artificial intelligence (AI) platform architect, focusing on applying the latest techniques and models in these fields to optimize, automate, and improve the work of tax and accounting consultants. The main tool used in this practice is the MS Office platform, which Azure services complement perfectly by adding intelligence to the different tasks. Julio's background is in experimental physics, where he learned and applied advanced statistical and data analysis methods. He also teaches university courses and provides in-company training on machine learning and analytics, and has a lot of experience leading data science teams.
Read more about Julio Cesar Rodriguez Martino

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