The right visualization is not just limited to picking the right type of plot, such as scatter plots or bar charts. It extends to picking the right colors, shapes, markers, and features.
Some of the questions that you will want to ask yourself when choosing the right visualization are as follows:
- Do I want to transmit a positive message to my readers? If yes, the colors green and blue are a great choice
- Do I want to transmit an alarming/negative message, indicating some form of danger/decline to my readers? If yes, the color red works best
- Do I want to show how two different segments/categories differ from each other? If yes, using contrasting colors such as red and blue works well
The tone of the insight and message that you want to convey is critical when it comes to creating the ideal visualization.
