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You're reading from  Cracking the Data Science Interview

Product typeBook
Published inFeb 2024
PublisherPackt
ISBN-139781805120506
Edition1st Edition
Concepts
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Authors (2):
Leondra R. Gonzalez
Leondra R. Gonzalez
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Leondra R. Gonzalez

Leondra R. Gonzalez is a data scientist at Microsoft and Chief Data Officer for tech startup CulTRUE, with 10 years of experience in tech, entertainment, and advertising. During her academic career, she has completed educational opportunities with Google, Amazon, NBC, and AT&T.
Read more about Leondra R. Gonzalez

Aaren Stubberfield
Aaren Stubberfield
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Aaren Stubberfield

Aaren Stubberfield is a senior data scientist for Microsoft's digital advertising business and the author of three popular courses on Datacamp. He graduated with an MS in Predictive Analytics and has over 10 years of experience in various data science and analytical roles focused on finding insights for business-related questions.
Read more about Aaren Stubberfield

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Summary

In this comprehensive chapter, we covered essential concepts in pre-modeling data for analytics and feature engineering. Mastering these techniques is vital for data scientists to effectively handle real-world datasets and build accurate machine learning models.

Understanding techniques such as data min-max scaling, z-score scaling, and feature engineering can enhance model performance; transformations such as logarithmic, Box-Cox, and exponential help reshape data for better algorithm compatibility; dimensionality reduction methods such as PCA and t-SNE simplify and visualize data and aid in effective model building; and handling imbalanced data with resampling and ensemble techniques ensure balanced datasets and unbiased predictions.

Additionally, we covered feature engineering techniques, including one-hot encoding, label encoding, and target encoding. These techniques allow us to craft new and informative representations of data. Feature engineering involves selecting...

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Cracking the Data Science Interview
Published in: Feb 2024Publisher: PacktISBN-13: 9781805120506

Authors (2)

author image
Leondra R. Gonzalez

Leondra R. Gonzalez is a data scientist at Microsoft and Chief Data Officer for tech startup CulTRUE, with 10 years of experience in tech, entertainment, and advertising. During her academic career, she has completed educational opportunities with Google, Amazon, NBC, and AT&T.
Read more about Leondra R. Gonzalez

author image
Aaren Stubberfield

Aaren Stubberfield is a senior data scientist for Microsoft's digital advertising business and the author of three popular courses on Datacamp. He graduated with an MS in Predictive Analytics and has over 10 years of experience in various data science and analytical roles focused on finding insights for business-related questions.
Read more about Aaren Stubberfield