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You're reading from  Cracking the Data Science Interview

Product typeBook
Published inFeb 2024
PublisherPackt
ISBN-139781805120506
Edition1st Edition
Concepts
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Authors (2):
Leondra R. Gonzalez
Leondra R. Gonzalez
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Leondra R. Gonzalez

Leondra R. Gonzalez is a data scientist at Microsoft and Chief Data Officer for tech startup CulTRUE, with 10 years of experience in tech, entertainment, and advertising. During her academic career, she has completed educational opportunities with Google, Amazon, NBC, and AT&T.
Read more about Leondra R. Gonzalez

Aaren Stubberfield
Aaren Stubberfield
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Aaren Stubberfield

Aaren Stubberfield is a senior data scientist for Microsoft's digital advertising business and the author of three popular courses on Datacamp. He graduated with an MS in Predictive Analytics and has over 10 years of experience in various data science and analytical roles focused on finding insights for business-related questions.
Read more about Aaren Stubberfield

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Testing hypotheses

In this section, we will review hypothesis testing, which is a statistical method that’s used to make inferences about population parameters based on sample data. It involves formulating two competing hypotheses – the null hypothesis (<math xmlns="http://www.w3.org/1998/Math/MathML"><mrow><mrow><mi>H</mi><mn>0</mn></mrow></mrow></math>) and the alternative hypothesis (<math xmlns="http://www.w3.org/1998/Math/MathML"><mrow><mrow><mi>H</mi><mi>a</mi></mrow></mrow></math>) – and then using sample data to determine which hypothesis is more likely to be true.

The null hypothesis, or what I like to call “business as usual,” is the default assumption or status quo for any given scenario. It’s also often considered the “least interesting” scenario. For example, if I want to test whether or not changing my sneakers makes me a better runner, the sneakers not affecting my running abilities is the null hypothesis since there is no significant difference, effect, or relationship between the variables. Oftentimes, researchers are interested in rejecting the null hypothesis.

The alternative hypothesis is the opposite...

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Cracking the Data Science Interview
Published in: Feb 2024Publisher: PacktISBN-13: 9781805120506

Authors (2)

author image
Leondra R. Gonzalez

Leondra R. Gonzalez is a data scientist at Microsoft and Chief Data Officer for tech startup CulTRUE, with 10 years of experience in tech, entertainment, and advertising. During her academic career, she has completed educational opportunities with Google, Amazon, NBC, and AT&T.
Read more about Leondra R. Gonzalez

author image
Aaren Stubberfield

Aaren Stubberfield is a senior data scientist for Microsoft's digital advertising business and the author of three popular courses on Datacamp. He graduated with an MS in Predictive Analytics and has over 10 years of experience in various data science and analytical roles focused on finding insights for business-related questions.
Read more about Aaren Stubberfield