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You're reading from  Artificial Intelligence Business: How you can profit from AI

Product typeBook
Published inAug 2020
Reading LevelBeginner
PublisherPackt
ISBN-139781800566514
Edition1st Edition
Languages
Python
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Artificial Intelligence
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Author (1)
Przemek Chojecki
Przemek Chojecki
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Przemek Chojecki

Przemek Chojecki joined The University of Oxford as a research fellow after completing his Ph.D. in mathematics in Paris, and then moved to the Polish Academy of Sciences where he worked as an assistant professor until 2019. His interests lie in mathematics, computer science, data science, and AI. He is currently the CEO at Contentyze.
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AI in retail

The sale of goods is a prototype of all human economic endeavors. AI plays already a prominent role in boosting sales of virtually any item, be it online or offline. Just think about the following use cases:

  • classifying customers based on their purchase history;
  • personalization of offer for each potential customer;
  • analysing demographics and proposing an individual message for each customer;
  • automation of sales via in-store technology;
  • customer service done by chatbots;
  • analysing competitors live 24/7 and reacting to changes fast;
  • optimising ad spend and marketing campaigns;

to name just a few more basic ones. They are all related to smart analytics, and while they existed before the technological revolution, AI allowed retailers to boost analytics in a tremendous way. It gave companies tools to analyse and act upon insights 24/7, perform hyper-personalization, and considerably lower the cost of operating a retail business.

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Artificial Intelligence Business: How you can profit from AI
Published in: Aug 2020Publisher: PacktISBN-13: 9781800566514
© 2020 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Przemek Chojecki

Przemek Chojecki joined The University of Oxford as a research fellow after completing his Ph.D. in mathematics in Paris, and then moved to the Polish Academy of Sciences where he worked as an assistant professor until 2019. His interests lie in mathematics, computer science, data science, and AI. He is currently the CEO at Contentyze.
Read more about Przemek Chojecki

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