Automate your marketing efforts with AI

Using AI tools to boost your marketing is another great idea for how you can grow your company. Currently, there are dozens of products on the market that will allow you to manage ad campaigns, automate email marketing (rasa.io, Mailchimp), or help you with content generation.

Tools like Curata use AI to help marketers find an interesting perspective on a piece of news and show its relevance to your company. The more content you can produce, the better outreach you will have, and that’s vital for the growth of any startup.

Buying into AI tools and taking time to learn them is important if you want to be a cutting edge company. As a startup, you don’t have to fight with legacy software. You can often start from scratch with a new idea, implement it, and see how it works. This is the most significant competitive advantage you have over larger organisations. Use it to your benefit by regularly learning about the new tools you...