Structuring and developing your message
If you have accomplished the planning and analysis tasks from the previous sections, you are in a great position to create a more impactful presentation in less time than you thought possible. Putting aside, or even throwing away, ideas that were slide printouts or index cards is much easier to do than deleting slides you spent hours creating.
Now, you need to structure your message and content. There are many ways to accomplish this and you might even have heard of other models that can be used. Since I want to make this part as easy as possible for any business context, I’ll introduce you to the three-part model.
The three-part model
The three-part model might look familiar. This is because it’s the structure adopted by movies, novels, and even some ads. It starts with an introduction, flows through three important elements, and then concludes, as shown in Figure 1.5:
Figure 1.5 – The...
