The offense and defense of data
When it comes to corporate organizations, you have functions that often play an offensive or defensive role within the business. If you think about physical data as an American football, the role of a CDAIO is to ensure the ball is effectively managed and moved to meet your strategic objective—in football’s case, a touchdown. The players on your offensive team represent your offense business functions (sales, customer success, marketing, product, etc.). There is also a defensive aspect to data; you don’t want your competitors or the bad guys to get your data, and you definitely do not want them to score with it.
With this concept in mind, you can think about data strategies often having offense and defense aspects.
An offensive strategy may be to determine how to enable go-to-market (GTM) insights to ensure new customers, industries, or geo sales. Or how do you set up event triggers that collect customer journey details...
