AI customization

Through the act of productizing, you’ll likely start to create groupings or cohorts for your product. You might find that certain models work best for certain kinds of customers and build a structure around that. The act of grouping your offering into use cases and communicating differently or optimally to those cohorts builds on the wisdom gained from productizing. Taking that a step further, you’ll then naturally start to verticalize.

Understanding the various considerations for business models, verticals, and special customer groupings will be an important part of how you go to market with your product. For instance, if you’re supporting a B2C or consumer product, you’ll want to invest more in information gathering by acquiring more of your end users’ direct feedback for your ideation phase. Because you’ll be creating a product that’s going to be experienced by potentially millions of users, you will want a strong...