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You're reading from  The AI Product Manager's Handbook

Product typeBook
Published inFeb 2023
Reading LevelIntermediate
PublisherPackt
ISBN-139781804612934
Edition1st Edition
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Author (1)
Irene Bratsis
Irene Bratsis
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Irene Bratsis

Irene Bratsis is a director of digital product and data at the International WELL Building Institute (IWBI). She has a bachelor's in economics, and after completing various MOOCs in data science and big data analytics, she completed a data science program with Thinkful. Before joining IWBI, Irene worked as an operations analyst at Tesla, a data scientist at Gesture, a data product manager at Beekin, and head of product at Tenacity. Irene volunteers as NYC chapter co-lead for Women in Data, has coordinated various AI accelerators, moderated countless events with a speaker series with Women in AI called WaiTalk, and runs a monthly book club focused on data and AI books.
Read more about Irene Bratsis

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Preface

It’s hard to come across anyone that doesn’t have strong opinions and reactions about AI these days. I’ve witnessed my own feelings and conclusions about it ebb and flow as the years have gone on. When I was a student, I felt a tremendous amount of excitement and optimism about where AI, and the fourth industrial revolution that accompanies it, would take us. That was quickly tempered when I started my book club, and I started a monthly practice of reading books about how bias and dependence on AI were compromising our lives in seen and unseen ways. Then, I started moderating events, where I brought together people from virtually every corner of AI and machine learning, who spoke not just on how they’re leveraging this technology in their own work but on their own beliefs about how AI will impact us in the future.

This brings us to one of the greatest debates we find ourselves returning to with every major advancement in technology. Do we dare adopt powerful technology even when we’re aware of the risks? As far as I see it, we don’t have a choice, and the debate is only an illusion we indulge ourselves in. AI is here to stay, and nihilistic fears about it won’t save us from any harm it may cause. Pandora’s box is open, and as we peer into what remains of it, we find that hope springs eternal.

AI is holding up a mirror to our biases and inequalities, and so far, it’s not a flattering reflection. It’s my hope that, with time, we will learn how to adopt AI responsibly in order to minimize its harm and optimize its greatest contributions to our modern civilization. I wanted to write a book about AI product management because it’s the makers of products that bring nebulous ideas into the “real” world. Getting into the details about how to ideate, build, manage and maintain AI products with integrity, to the best of my ability, is the greatest contribution I can make to this field at this present moment. It’s been an honor to write this book.

Who this book is for

This book is for people that aspire to be AI product managers, AI technologists, and entrepreneurs, or for people that are casually interested in the considerations of bringing AI products to life. It should serve you if you’re already working in product management and you have a curiosity about building AI products. It should also serve you if you already work in AI development in some capacity and you’re looking to bring those concepts into the discipline of product management and adopt a more business-oriented role. While some chapters in the book are more technically focused, all of the technical content in the book can be considered beginner level and accessible to all.

What this book covers

Chapter 1, Understanding the Infrastructure and Tools for Building AI Products, offers an overview of the main concepts and areas of infrastructure for managing AI products.

Chapter 2, Model Development and Maintenance for AI Products, delves into the nuances of model development and maintenance.

Chapter 3, Machine Learning and Deep Learning Deep Dive, is a broader discussion of the difference between traditional deep learning and deep learning algorithms and their use cases.

Chapter 4, Commercializing AI Products, discusses the major areas of AI products we see in the market, as well as examples of the ethics and success factors that contribute to commercialization.

Chapter 5, AI Transformation and Its Impact on Product Management, explores the ways AI can be incorporated into the major market sectors in the future.

Chapter 6, Understanding the AI-Native Product, gives an overview of the strategies, processes, and team building needed to empower the success of an AI-native product.

Chapter 7, Productizing the ML Service, is an exploration of the trials and tribulations that may come up when building an AI product from scratch.

Chapter 8, Customization for Verticals, Customers, and Peer Groups, is a discussion on how AI products change and evolve over various types of verticals, customer types, and peer groups.

Chapter 9, Macro and Micro AI for Your Product, gives an overview of the various ways you can leverage AI in ways big and small, as well as some of the most successful examples and common mistakes.

Chapter 10, Benchmarking Performance, Growth Hacking, and Cost, explains the benchmarking needed to gauge product success at the product level rather than the model performance level.

Chapter 11, The Rising Tide of AI, is a revisit to the concept of the fourth industrial revolution and a blueprint for products that don’t currently leverage AI.

Chapter 12, Trends and Insights across Industry, dives into the various ways we’re seeing AI trending across industries, based on prominent and respected research organizations.

Chapter 13, Evolving Products into AI Products, is a practical guide on how to deliver AI features and upgrade the existing logic of products to successfully update products for AI commercial success.

Conventions used

The text conventions used throughout this book are as follows:

Tips or important notes

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Author (1)

author image
Irene Bratsis

Irene Bratsis is a director of digital product and data at the International WELL Building Institute (IWBI). She has a bachelor's in economics, and after completing various MOOCs in data science and big data analytics, she completed a data science program with Thinkful. Before joining IWBI, Irene worked as an operations analyst at Tesla, a data scientist at Gesture, a data product manager at Beekin, and head of product at Tenacity. Irene volunteers as NYC chapter co-lead for Women in Data, has coordinated various AI accelerators, moderated countless events with a speaker series with Women in AI called WaiTalk, and runs a monthly book club focused on data and AI books.
Read more about Irene Bratsis