Qlik Sense's associative model allows users to answer the common questions outlined in the preceding section through the selection of elements in filter boxes, but more importantly, to drive follow-up questions. Often, this relies on Qlik Sense's ability to instantly identify the associated and nonassociated data, which is also known as The Power of Gray after the color assigned to nonassociated elements highlighted in Chapter 3, Empowering Next Generation Data Discovery Consumers. The following are two key beginner questions that will drive additional questions as the analysis begins.
Key questions include:
Who are our top customers?
What are these customers buying?
Where are these customers buying from?
Are the products getting there?
Who are our bottom five customers?
Can we cross-promote products?
Who are our most productive sales representatives?
What products are the most productive sales representatives selling?
Whom are they selling to?
Which regions are they being sold...
