Chapter 11: Tracking Your Website with Odoo

In the last chapter, we discussed forums and how they can be created for various purposes, including discussions and Q&A sessions. We then moved on to discuss the design element of the Forums web page, using the various block tools available in the Odoo website builder. In this chapter, we will be focusing on website tracking, and how this can be done with the various tools available in the Odoo website builder. Since Odoo has a distinct menu for tracking operations, this chapter will describe those aspects. Moreover, these dedicated tools will be explained in detail with the help of examples.

The topics covered in this chapter are as follows:

• Introduction to website tracking
• Tracking your website visitors in Odoo

By the end of this chapter, you will be able to track the web page visitors of your website, using the tools and options available in the Odoo website builder and the website module.

Technical requirements

Web page tracking in Odoo can only be done with the website module in operation. So, initially, you should install Odoo in a system that has a moderate operating speed and a reliable processor. Furthermore, install the website module for the applications menu of the Odoo platform. In addition, you should have a basic knowledge of website tracking and an understanding of how it works.

Website tracking – an intuitive feature

Website tracking is vital for every organization as it provides an insight into how the website is being utilized by web page visitors. Moreover, as it is the product of the company, they should have a full understanding of the operations involved in it. Therefore, website tracking has become an essential part of website operations. Moreover, the ability to track visitors will be vital as this will provide you with an insight into visitors' activities and whether they are involved in any malpractices while using it, and to identify the visitor if any legal obligations occur, based on the website.

With the website tracking functionality enabled in operations, you will be able to view those pages that visitors have skipped on and the time spent by each visitor on the respective web pages, images, and videos on the website. Moreover, the clicks on the various menu items, along with the options available, can also be tracked and analyzed...

Tracking your website visitors in Odoo

Website tracking operations in Odoo are well equipped with functional options, which will allow you to understand visitors to the web page, and also provide you with an analysis of visitor activity on your website. Moreover, operations are interlinked with the Google Analytics tool, which is one of the prominent website tracking tools available today. The Google Analytics tool is a product offered by Google that will help you run website tracking and perform analyses on the website traffic.

Google Analytics can be used to understand the functional behavior of the visitor, website content, and device operation, and allows you to generate analyses of website operations. Today, most website managers and SEO teams all across the world rely on Google Analytics to execute their best website projects and generate website-based customer leads and business opportunities.

To run your website tracking operations in Google Analytics, perform the following...

Website tracking using the Link Tracker option

Another website tracking functionality in Odoo is the Link Tracker option, which can be availed to track web page operations described inside the website. To configure the Link Tracker option, you should initially install the Link Tracker module from the applications menu of the Odoo platform. You can perform the following steps to run your website tracking operations in Odoo:

1. To install Link Tracker, select the INSTALL option, and it will be available for operation. The following screenshot shows the Apps window of the Odoo platform, where the category is set as Website, and all the filter components are removed to get the Link Tracker module:

   Figure 11.12 – Link Tracker menu in the Apps window of Odoo

2. Once the application is installed, the Link Tracker option can be viewed on the website of the platform. You can log in to the website and choose the Promote option available on the dashboard. You will be able to view...

Summary

In this chapter, we focused on the website tracking aspects of the Odoo website builder and how it is helpful in the website management operations of a company. We discussed how to configure the Google APIs, got an understanding of the Google Analytics tool in the Odoo platform, and had an insight into the Link Tracker functionality available in Odoo. Moreover, with all these covered, you now have an understanding of the tracking operations and will be able to function with ease in Odoo.

In the next chapter, we will be focusing on the aspects of drafting a Contact us page for your website and configuring it to meet your requirements.

Questions

1. How many new projects can we create in the Google API?
2. Can we track multiple links in the Link Tracker option of the Odoo website?
3. Are we able to view the number of clicks on a link using Odoo?