How is data collected/captured?
As if organizations didn’t capture enough data, organizations deployed the Internet of Things (IoT) to capture even more granular, low-latency customer and operational data. Add to the IoT data the ability to buy additional customer data from third-party aggregators, and these organizations were able to paint a very complete picture of their customers and how those customers interacted with their organizations.
Let’s look at how these massive advancements impact data collection as a whole.
Sensors, surveillance, and IoT
IoT refers to the utilization of sensors, processing capabilities, software, and various technologies in physical objects. These objects are interconnected and share data with other devices and systems over the Internet or other communication networks.
Our smartphones send out a steady stream of data to the vendors of the smartphone apps regarding where you are, what you are doing, and what you might be...
