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You're reading from  Architecting AI Solutions on Salesforce

Product typeBook
Published inNov 2021
PublisherPackt
ISBN-139781801076012
Edition1st Edition
Tools
Salesforce EinsteinSalesforce Einstein
Concepts
CRM
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Author (1)
Lars Malmqvist
Lars Malmqvist
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Lars Malmqvist

Lars Malmqvist is a 32x certified Salesforce CTA and has spent the past 15 years in the Salesforce ecosystem building advanced solutions on the platform. Currently, he works as a partner in the management consultancy, Implement Consulting Group, focusing on supporting large Nordic Salesforce clients in their transformation journeys. He has published two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns, both with Packt publishing.
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Summary

In this chapter, we have looked at Einstein Platform Services, the APIs Salesforce provides to allow you to tap into their AI capabilities at a foundational level. We looked at three examples of how this technology can be used within the CRM, but to be honest, we've only been able to scratch the surface.

The APIs provide an impressive capacity to be tailored using customer-specific data and for customers to build their own set of models on top of the core technology provided by Salesforce. This is also the main reason to go in this direction, architecturally speaking. You should use Einstein Platform Services if you have a relatively advanced use case that requires a level of customized data to perform well and you have the necessary technical capacity to implement it.

One thing worth noting is that Einstein Platform Services is not an all-encompassing set of AI services in the style provided by Amazon, Microsoft, or Google. Rather, it is a focused niche offering...

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Architecting AI Solutions on Salesforce
Published in: Nov 2021Publisher: PacktISBN-13: 9781801076012
© 2021 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Lars Malmqvist

Lars Malmqvist is a 32x certified Salesforce CTA and has spent the past 15 years in the Salesforce ecosystem building advanced solutions on the platform. Currently, he works as a partner in the management consultancy, Implement Consulting Group, focusing on supporting large Nordic Salesforce clients in their transformation journeys. He has published two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns, both with Packt publishing.
Read more about Lars Malmqvist

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