A very important yet often neglected aspect of dashboard design is its ability to communicate information in a seamless and coherent manner; without this, a dashboard becomes nothing more than a series of unrelated views and scattered information.
In order to make the dashboard more holistic and useful, it needs to be designed with a specific purpose in mind. Different people in an organization will need different slices of information and each resulting dashboard should be aligned to this specific purpose. For example, a CXO will typically want to look at a higher or macro level of information that gives him a pulse of the overall health of the business, whereas a marketing head would want to look at a more granular perspective, of say his customer segmentation and transactional behavior, in order to plan a more effective marketing strategy.
To create and use dashboards in Tableau, let us follow the recipe given here.
