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Salesforce CRM Administration Handbook

You're reading from  Salesforce CRM Administration Handbook

Product type Book
Published in Apr 2024
Publisher Packt
ISBN-13 9781835085691
Pages 328 pages
Edition 1st Edition
Languages
Concepts
Authors (2):
Krzysztof Nowacki Krzysztof Nowacki
Profile icon Krzysztof Nowacki
Mateusz Twarożek Mateusz Twarożek
Profile icon Mateusz Twarożek
View More author details

Table of Contents (16) Chapters

Preface 1. Chapter 1: Getting Started with Salesforce 2. Chapter 2: Salesforce Architecture 3. Chapter 3: Getting to Know Data Management 4. Chapter 4: Lightning Experience 5. Chapter 5: Objects in Salesforce 6. Chapter 6: User Management and Security 7. Chapter 7: Automation Tools 8. Chapter 8: Reports and Dashboards 9. Chapter 9: AppExchange and Custom Applications 10. Chapter 10: Service Cloud 11. Chapter 11: Sales Cloud 12. Chapter 12: Salesforce Administrator Exam Preparation 13. Chapter 13: Continuing Education and Career Development 14. Index 15. Other Books You May Enjoy

Salesforce AI

The previous year was a turning point in the widespread adoption of artificial intelligence (AI), showcasing its presence across various domains. AI’s versatility was evident, not only as a text and image generator reminiscent of renowned artists such as Picasso, Goya, or Banksy but also in its substantive role within business applications, notably Salesforce. This maturing technology transcends creative realms, demonstrating its prowess in aiding data analysis, thereby enabling more accurate and insightful decision-making processes.

Salesforce, recognizing the transformative potential of AI, strategically integrated AI functionalities into core segments such as sales, service, marketing, and e-commerce, as well as Data Cloud. This integration extended the impact of AI beyond mere creativity, fostering predictive analytics capabilities that significantly augmented operational efficiency and personalized customer experiences. Let’s delve into the details...

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