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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
Concepts
User Experience
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Capture the Bare Minimum When Requesting Payment Card Details

The end goal for a lot of sites and apps is getting a customer to pay for a product or service. It’s a cause for celebration: we’ve made something or are offering something so good that the user is happy to spend their hard-earned currency with us. So, why do we make it so hard for them to do so?

Over the years we’ve all pieced together a robust mental model of what it means to pay for something online. Any attempt to change this model to something different or more complex is going to create user friction and confusion. A credit or debit card number is already an unwieldy amount of data for a user to enter, so make it as easy as possible for them:

  • Only collect what you need: the card number, expiry date, and CV2 code should be sufficient for almost all online purchases.
  • Depending on your payment provider you may also have to collect postal (or ZIP) codes.
  • Allow the user to...
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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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