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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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If You Turn off Device Zoom with a Meta Tag, You’re Evil

Adding the following meta tag to the head of an HTML page will prevent the user from scaling the page, either using their browser controls or with “pinch-to-zoom” on a touchscreen device:

<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" />

Although rare, it’s still seen in the wild. Designers typically do this because:

  • They haven’t made their designs work responsively or don’t know how to
  • They don’t understand the implications for accessibility

The result is that this prevents users with vision difficulties from scaling the page.

Don’t be these designers. Let your users choose how to view and manipulate your interfaces. Away from web pages, offer these scaling controls in desktop and native mobile software. iOS and Android both have built-in support...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group &ndash; the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant