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You're reading from  Architecting AI Solutions on Salesforce

Product typeBook
Published inNov 2021
PublisherPackt
ISBN-139781801076012
Edition1st Edition
Tools
Salesforce EinsteinSalesforce Einstein
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CRM
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Author (1)
Lars Malmqvist
Lars Malmqvist
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Lars Malmqvist

Lars Malmqvist is a 32x certified Salesforce CTA and has spent the past 15 years in the Salesforce ecosystem building advanced solutions on the platform. Currently, he works as a partner in the management consultancy, Implement Consulting Group, focusing on supporting large Nordic Salesforce clients in their transformation journeys. He has published two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns, both with Packt publishing.
Read more about Lars Malmqvist

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Introducing Einstein for marketing and commerce

Marketing and eCommerce are some of the biggest areas in the current tech landscape. This includes the AI space, where options to customize and personalize marketing and promotional activities attract many players.

Unsurprisingly, Salesforce also has offerings in both these areas: Marketing Cloud and Commerce Cloud. However, these two products are significantly different from the clouds we've been dealing with so far. Neither of these two products was originally developed by Salesforce; instead, they were brought in-house via acquisitions. Marketing Cloud came from ExactTarget and Commerce Cloud came from Demandware.

Both of these companies were leaders in their space when acquired by Salesforce and they have only improved since their acquisition. However, they are built on substantially different technical architectures and while Salesforce has sprinkled a veneer of consistency over the user interface, they are different products...

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Architecting AI Solutions on Salesforce
Published in: Nov 2021Publisher: PacktISBN-13: 9781801076012
© 2021 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Lars Malmqvist

Lars Malmqvist is a 32x certified Salesforce CTA and has spent the past 15 years in the Salesforce ecosystem building advanced solutions on the platform. Currently, he works as a partner in the management consultancy, Implement Consulting Group, focusing on supporting large Nordic Salesforce clients in their transformation journeys. He has published two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns, both with Packt publishing.
Read more about Lars Malmqvist

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