Hacking – product-led growth

In the section on north star metrics, we briefly talked about product-led growth and fostering an environment that supports the pursuit of it within the business. The importance of this can’t be understated for an AI/ML product manager. The ultimate goal of building a product strategy, choosing the optimal metrics and KPIs, and getting alignment from your leadership team and main stakeholders is to make your product successful – said in another way, to ultimately achieve product market fit. How does product-led growth relate to this?

There is philosophical debate these days about whether companies should be marketing-led, sales-led, or product-led. Depending on where you are in the ecosystem of a company, you might have a bias for favoring your own designation. As product managers, we might have this bias as well, but if we take marketing- or sales-led growth to its natural conclusion, we might be faced with a predicament. Marketing...