Customization for Verticals, Customers, and Peer Groups

In this chapter, we’ll understand how products evolve and segment themselves across verticals, customers, and customer peer groups. The purpose of this analysis is to understand how you can start to think of product management’s role in orienting artificial intelligence (AI) products for specialized groups and, ultimately, what AI allows you to do for those groups. AI and machine learning (ML) are powerful tools but have a general power that needs to be applied specifically in order for their value to be fully understood. In many ways, the work of a product manager (PM) is to make that value as obvious as possible to everyone, from customers to developers.

The role of a PM incorporates a lot; it’s multifaceted by nature. You’re involved with designing the product, organizing the workflow as that product evolves, analyzing feedback from your customers, incorporating that feedback into your overarching...