Identifying the audience for a knowledge base

A knowledge base is a tool of empowerment for internal team members and external stakeholders. The primary audience for an internal knowledge base is the employees and management, and the information housed in such a knowledge base can span across all departments and functions of an organization. For example, a purchasing team might use the knowledge base to check suppliers’ selection criteria and processes, or an IT team might use it to maintain consistent technology standards across the organization.

An external knowledge base can also serve other external stakeholders, such as partners, investors, and the media. They can use the knowledge base to understand a company’s product portfolio, track its latest releases, or learn about its operational milestones. In this context, a well-maintained knowledge base can contribute to the company’s public image and relations.