The fact that Internet-based companies and their CEOs feature as some of the most profitable entities in the global economy says a lot about how the world is being driven by technology and shaped by the Internet. Unlike any other medium, the Internet has become ubiquitous and has penetrated every aspect of our lives. It is no surprise that we are using and relying on the Internet and Internet-based solutions for advice and recommendations, apart from using it for many other purposes.
As we saw in the previous chapters, the relationship between the Internet and domains such as e-commerce and financial institutions goes way too deep. But our use of and trust in the online world doesn't stop there. Be it about booking a table at the new restaurant in your neighborhood or deciding which movie to see tonight, we take help from the Internet to know what opinions others have, or what others have to share, before we make the final call. As we will see later, such...
