Summary

Data quality business cases are a very challenging area – and as many initiatives will fail at this stage as those that will succeed.

This chapter gave a clear message: that it is critical to be well-prepared. It is typically really important to share that preparation with the members of an approval board in advance. As mentioned previously, data quality business cases often differ significantly from what people are accustomed to seeing, and at first glance, they may not seem as competitive as others.

If you can explain one-on-one (or in small groups), you often have the chance to answer challenging questions before the decision-making session and get stakeholders to give a fair hearing to your initiative.

A lot of effort will go into the process of getting the approval that you need. As soon as that approval is given, the initiative will begin. Sometimes people spend so much energy in the preparation of the business case that they are not ready to start the...