Social engineering attacks are designed to trick a victim into providing information through misdirection or deceit. Attackers often pretend to be someone they are not, such as someone with authority or a family member, to gain a victim's trust. When they are successful, users might have given up passwords, access credentials, or other valuable secrets. There are stories about famous hackers who have been able to obtain intellectual property just by asking for it with a smile.
There are many tools that are available in Kali Linux to assist with a social engineering campaign; however, the most successful attacks are based on understanding your target audience and abusing their trust. For example, we have obtained sensitive information using fake accounts on social media sources such as LinkedIn and Facebook, which didn't require any advanced techniques to accomplish most of our goals. Other examples include calling somebody while pretending that you are an administrator...
