Cloud & Networking
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You're reading from  Mobile DevOps Playbook

Product typeBook
Published inSep 2023
PublisherPackt
ISBN-139781803242552
Edition1st Edition
Tools
Fastlane
Concepts
Continuous Integration
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Author (1)
Moataz Nabil
Moataz Nabil
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Moataz Nabil

Moataz Nabil is a highly skilled Developer Advocate and Test Automation Consultant who excels in cultivating meaningful connections with developers and clients. With over 12 years of experience in software development and testing, Moataz has successfully led and managed test automation teams, focusing on designing, developing, and maintaining automated testing solutions for various software products. As a respected speaker, Moataz has shared his expertise at numerous global developer events and conferences. In the past, Moataz has held positions at prominent companies such as Bitrise, Delivery Hero, and Zalando SE. In addition to his primary role, Moataz is an AWS Community Builder and a valued member of the DevNetwork and Packt Advisory Board.
Read more about Moataz Nabil

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What is analytics?

In mobile app analytics, the data about app usage, user behavior, and performance is collected, measured, analyzed, and interpreted. Developers, marketers, and product managers can use mobile app analytics to optimize app performance, enhance user engagement, and increase customer loyalty. Analyzing user preferences and pain points enables data-driven decision-making and continuous improvement.

Analytics helps you understand how your users’ behavior and app can be optimized to reach your business goals.

Analytics focuses on different key aspects, as shown in Figure 7.4:

Figure 7.4 – Analytics components

Figure 7.4 – Analytics components

As we can see, analytics encompasses various key aspects:

  • User acquisition and attribution: Tracking the sources of new users, such as organic search, paid ads, or referrals, helps determine the effectiveness of marketing campaigns and identifies the most valuable channels for user acquisition
  • User engagement...
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Mobile DevOps Playbook
Published in: Sep 2023Publisher: PacktISBN-13: 9781803242552
© 2023 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Moataz Nabil

Moataz Nabil is a highly skilled Developer Advocate and Test Automation Consultant who excels in cultivating meaningful connections with developers and clients. With over 12 years of experience in software development and testing, Moataz has successfully led and managed test automation teams, focusing on designing, developing, and maintaining automated testing solutions for various software products. As a respected speaker, Moataz has shared his expertise at numerous global developer events and conferences. In the past, Moataz has held positions at prominent companies such as Bitrise, Delivery Hero, and Zalando SE. In addition to his primary role, Moataz is an AWS Community Builder and a valued member of the DevNetwork and Packt Advisory Board.
Read more about Moataz Nabil

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