Why is predicting customer churn important?

So based on the quick overview of what churn is and how it impacts the organizations, why is it important to predict churn? Well it is as important as predicting any potential bad event happening in the organization. Predicting the customers that are prone to churn will help you to devise a strategy to tackle the potential problem. Remember, not all churn is bad for the bottom line; however, you need to understand the impact of a customer's churn on the revenues and other non-tangible factors mentioned in the previous section. Remember, that until you understand what the problem is, you cannot devise a strategy to resolve the problem. Each customer, or segment of a customer's needs is to be treated differently, and perhaps with a different strategy for each segment. There are various ways by which you can reduce your churn rate, and some of them have been eloquently described in the blog by Ross Beard, which can be accessed here: http://bit.ly...