The various data science techniques that we will illustrate have been used to solve a variety of problems. Many of these techniques are motivated to achieve some economic gain, but they have also been used to solve many pressing social and environmental problems. Problem domains where these techniques have been used include finance, optimizing business processes, understanding customer needs, performing DNA analysis, foiling terrorist plots, and finding relationships between transactions to detect fraud, among many other data-intensive problems.
Data mining is a popular application area for data science. In this activity, large quantities of data are processed and analyzed to glean information about the dataset, to provide meaningful insights, and to develop meaningful conclusions and predictions. It has been used to analyze customer behavior, detecting relationships between what may appear to be unrelated events, and to make predictions about future behavior.
Machine learning is an important aspect of data science. This technique allows the computer to solve various problems without needing to be explicitly programmed. It has been used in self-driving cars, speech recognition, and in web searches. In data mining, the data is extracted and processed. With machine learning, computers use the data to take some sort of action.
