Summary

In this chapter, we’ve started to see how data contracts are much more than a technical architecture with tooling to support it. They’re a vessel for driving change in the data culture to one that invests in its data in order to deliver better business outcomes.

We introduced the two major roles involved, data generators and data consumers, and how they both need to change in order to achieve this goal.

Data consumers need to be clear about the value they can generate with data and why it’s in the best interest of the organization to invest in quality data. We gave practical advice on how they can articulate the value of data.

Data generators need to buy into this and take on more ownership and responsibility for this data. They need to start building data products that meet the needs of the consumers and the wider organization. We discussed exactly how they build these products and finished the chapter by walking through a simple example that...