Value metrics – a guide to north star metrics, KPIs and OKRs

All relationships are built on trust, and this includes the relationships that companies/product managers have with their customers and the market. Assuming you’ve found a way to build a reputable circle of trust around your product, it’s now your job as product manager to make sure this relationship continues to grow and evolve, ideally by incorporating feedback from your market. A great way to do this is by communicating the value of your product and continuously building and referencing that growth and evolution. The way to do so is by using tools to track and confirm your product’s progress. The key question is: what will you choose to track and which metrics will you give particular attention to? This is something that all companies struggle with getting right because it can be tempting to tie all pursuits to revenue and make that the top value metric, but that often doesn’t give us...