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You're reading from  Architecting AI Solutions on Salesforce

Product typeBook
Published inNov 2021
PublisherPackt
ISBN-139781801076012
Edition1st Edition
Tools
Salesforce EinsteinSalesforce Einstein
Concepts
CRM
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Author (1)
Lars Malmqvist
Lars Malmqvist
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Lars Malmqvist

Lars Malmqvist is a 32x certified Salesforce CTA and has spent the past 15 years in the Salesforce ecosystem building advanced solutions on the platform. Currently, he works as a partner in the management consultancy, Implement Consulting Group, focusing on supporting large Nordic Salesforce clients in their transformation journeys. He has published two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns, both with Packt publishing.
Read more about Lars Malmqvist

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Implementing Commerce Cloud Einstein

Commerce Cloud Einstein is Salesforce's AI offering for B2C storefronts built on Commerce Cloud. It is focused on providing easy out-of-the-box offerings that drive fast value. It does so by saving time and effort in setting up the features while providing a great user experience to customers. We will start with the biggest and most important feature: Einstein Product Recommendations.

Einstein Product Recommendations

We have already met the powerful recommendations engine driving Einstein Recommendations in Marketing Cloud. Einstein Product Recommendations is the native Commerce Cloud option for providing recommendations for other products in the catalog. In contrast to the general-purpose Einstein Recommendations, Einstein Product Recommendations is focused entirely on providing good product recommendations as part of an e-commerce website. Therefore, the two are complementary, although they overlap in some functionality.

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Architecting AI Solutions on Salesforce
Published in: Nov 2021Publisher: PacktISBN-13: 9781801076012
© 2021 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Lars Malmqvist

Lars Malmqvist is a 32x certified Salesforce CTA and has spent the past 15 years in the Salesforce ecosystem building advanced solutions on the platform. Currently, he works as a partner in the management consultancy, Implement Consulting Group, focusing on supporting large Nordic Salesforce clients in their transformation journeys. He has published two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns, both with Packt publishing.
Read more about Lars Malmqvist

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