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You're reading from  The AI Product Manager's Handbook

Product typeBook
Published inFeb 2023
Reading LevelIntermediate
PublisherPackt
ISBN-139781804612934
Edition1st Edition
Languages
Python
Concepts
Artificial Intelligence
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Author (1)
Irene Bratsis
Irene Bratsis
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Irene Bratsis

Irene Bratsis is a director of digital product and data at the International WELL Building Institute (IWBI). She has a bachelor's in economics, and after completing various MOOCs in data science and big data analytics, she completed a data science program with Thinkful. Before joining IWBI, Irene worked as an operations analyst at Tesla, a data scientist at Gesture, a data product manager at Beekin, and head of product at Tenacity. Irene volunteers as NYC chapter co-lead for Women in Data, has coordinated various AI accelerators, moderated countless events with a speaker series with Women in AI called WaiTalk, and runs a monthly book club focused on data and AI books.
Read more about Irene Bratsis

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The artists – examples of B2C products done right

The artists are here to show us how AI can be leveraged in a way that allows expression for potentially billions of unmet customers. B2C refers to products that are built with the expectation that the product will be bought and used by individual consumers rather than other businesses. With B2C products, there’s a feeling that you’re looking for a way to satisfy the needs and tastes of many individuals. Upon further reflection, B2C companies are looking to satisfy the few common collective needs of millions. The more due diligence that goes into imagining solutions and understanding unmet needs that would help so many people, the more prepared these companies will be to satisfy unmet needs.

Hands down our favorite AI-powered consumer app would be TikTok. The Chinese giant uses three types of AI (https://dev.to/mage_ai/how-does-tiktok-use-machine-learning-5b7i) to optimize its experience for its users:

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The AI Product Manager's Handbook
Published in: Feb 2023Publisher: PacktISBN-13: 9781804612934
© 2023 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Irene Bratsis

Irene Bratsis is a director of digital product and data at the International WELL Building Institute (IWBI). She has a bachelor's in economics, and after completing various MOOCs in data science and big data analytics, she completed a data science program with Thinkful. Before joining IWBI, Irene worked as an operations analyst at Tesla, a data scientist at Gesture, a data product manager at Beekin, and head of product at Tenacity. Irene volunteers as NYC chapter co-lead for Women in Data, has coordinated various AI accelerators, moderated countless events with a speaker series with Women in AI called WaiTalk, and runs a monthly book club focused on data and AI books.
Read more about Irene Bratsis

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