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You're reading from  The AI Product Manager's Handbook

Product typeBook
Published inFeb 2023
Reading LevelIntermediate
PublisherPackt
ISBN-139781804612934
Edition1st Edition
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Author (1)
Irene Bratsis
Irene Bratsis
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Irene Bratsis

Irene Bratsis is a director of digital product and data at the International WELL Building Institute (IWBI). She has a bachelor's in economics, and after completing various MOOCs in data science and big data analytics, she completed a data science program with Thinkful. Before joining IWBI, Irene worked as an operations analyst at Tesla, a data scientist at Gesture, a data product manager at Beekin, and head of product at Tenacity. Irene volunteers as NYC chapter co-lead for Women in Data, has coordinated various AI accelerators, moderated countless events with a speaker series with Women in AI called WaiTalk, and runs a monthly book club focused on data and AI books.
Read more about Irene Bratsis

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The rebels – examples of red ocean products

Red oceans are markets that have become inhospitable environments with a full, mature, and developed competitive landscape. In this environment, many paths have already been formed and you have to choose one to live in and serve. You still have the option to create something new and you can employ many strategies to beat out the competition and specialize, but you’re challenged with having enough intuition to see what the next step should be. Part of the challenge with having such a diverse and thriving ecosystem of competitors is that it’s hard to know what direction you want to really go in, or which competitors are truly taking a piece of your business.

Lacework, a California-based cloud cybersecurity company, has shown a lot of promise, receiving a collective $1.9 billion in funding, according to Crunchbase. Cybersecurity is a blood bath when it comes to the competitive landscape. Between companies cannibalizing...

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The AI Product Manager's Handbook
Published in: Feb 2023Publisher: PacktISBN-13: 9781804612934

Author (1)

author image
Irene Bratsis

Irene Bratsis is a director of digital product and data at the International WELL Building Institute (IWBI). She has a bachelor's in economics, and after completing various MOOCs in data science and big data analytics, she completed a data science program with Thinkful. Before joining IWBI, Irene worked as an operations analyst at Tesla, a data scientist at Gesture, a data product manager at Beekin, and head of product at Tenacity. Irene volunteers as NYC chapter co-lead for Women in Data, has coordinated various AI accelerators, moderated countless events with a speaker series with Women in AI called WaiTalk, and runs a monthly book club focused on data and AI books.
Read more about Irene Bratsis