Leveraging your C360 data to maximize the return on your Salesforce investments

Let’s get down to business by first assessing your organization’s data leverage maturity.

There are different ways in which you can leverage the data at your disposal. If you think about how you use your Salesforce data, you will likely be able to allocate this to one of the following stages:

• Descriptive: Knowing what happened
• Diagnostic: Knowing why something happened
• Predictive: Foreseeing what is likely to happen
• Prescriptive: Suggesting actions to manage or leverage what is predicted to happen
• Cognitive: Acting based on events occurring and/or based on anticipation

Important note

You can’t jump from descriptive to cognitive analytics. You have to progress through the stages. The critical success factors for mastering and gaining value from each level are quality data and the continuous validation of the accuracy and value that the initiative...