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Building Analytics Teams

You're reading from  Building Analytics Teams

Product type Book
Published in Jun 2020
Publisher Packt
ISBN-13 9781800203167
Pages 394 pages
Edition 1st Edition
Languages
Author (1):
John K. Thompson John K. Thompson
Profile icon John K. Thompson

Table of Contents (14) Chapters

Preface 1. Introduction 2. An Overview of Successful and High-Performing Analytics Teams 3. Building an Analytics Team 4. Managing and Growing an Analytics Team 5. Leadership for Analytics Teams 6. Managing Executive Expectations 7. Ensuring Engagement with Business Professionals 8. Selecting Winning Projects 9. Operationalizing Analytics – How to Move from Projects to Production 10. Managing the New Analytical Ecosystem 11. The Future of Analytics – What Will We See Next? 12. Other Books You May Enjoy
13. Index

Selling a project – vision, value, or both?

As we have discussed, executives have a number of options to choose from when deciding where to spend the money of the company. Analytics projects, the analytics team, and the support for the overall analytics effort needs to be funded and supported.

What is the best path and method for selling the value of an analytics process and all the projects that are included in the total program to the executive level? My suggestion is that you sell the entire process and program and lay out the various major projects/phases that will be executed over time.

Executives are looking for impact from investments. It is best to start with the most expansive impact and headline possible. If you are proposing to transform a corporate function, like the supply chain, start with the broadest view that you can apply analytics to. The good thing for us is that you can apply analytics to all aspects of the supply chain, just as you can to...

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