Summary

First of all, let me say thank you. Thank you for investing your time, energy, and interest in reading this book.

Before I started writing this book, I had multiple people tell me that this book might not be a book that someone would sit down and read cover to cover in a short period of time.

The first time I was told this, my heart sank because I translated the feedback into a subtle way of saying that there would be little to no interest in the book, but as I asked further questions and the dialog developed, people were saying that they felt that the book would be read in parts as people had areas of interest in creating an analytics function in a corporate environment, and that the readers would use the book more as a reference guide over time to gain knowledge of how to approach a task or challenge. The readers would then keep the book on their bookshelf to refer to over time. That feedback raised my level of excitement and engagement in writing this book. I do...