Jasbir Singh Dhaliwal has over 26 years of software development and management experience, including 10 years in delivering complex IoT projects. Currently employed with IBM as a Principal Architect (IoT and cloud) and considered a thought leader with over 31 IoT patents, he has a deep understanding of IoT concepts/architectures and has delivered IoT projects in diverse domains such as consumer goods, smart buildings, healthcare, precision agriculture, automobile, and manufacturing. His extensive experience in both the public cloud and embedded domains gives him a unique edge in conceiving innovative end-to-end IoT solutions. He holds a bachelor's degree in computer science and engineering from Punjab Engineering College, India.
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Social media
Social media allows us to share thoughts, ideas, and information within virtual communities using applications such as Facebook, Twitter, WhatsApp, YouTube, Instagram, LinkedIn, and others. Social media differs from traditional sources of information as most of the content (blogs, videos, and comments) is generated by the users instead of being provided by the website owner. Also, the technology allows like-minded users to form a network (or a closed group) where they can comment, appreciate, or acknowledge each other’s generated content. Here, it is represented as follows:
Figure 12.16 – Social media
Benefits of combining IoT and social media
Social media feeds can be used to obtain feedback regarding product launches, although the product usage metrics (which features are seldom used and which are frequently used, which time of the day the product is used, and so on) can be directly obtained from integrating required sensors...