WordPress 3 Search Engine Optimization

Getting your WordPress site well positioned on Google and Bing is a fine art that this guide covers brilliantly. From SEO basics to white-hat tips and tricks, you’ll learn to give your site the competitive edge.

WordPress 3 Search Engine Optimization

Starting
Michael David

Getting your WordPress site well positioned on Google and Bing is a fine art that this guide covers brilliantly. From SEO basics to white-hat tips and tricks, you’ll learn to give your site the competitive edge.
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Book Details

ISBN 139781847199003
Paperback344 pages

About This Book

  • Discover everything you need to get your WordPress site to the top of the search engines
  • Learn everything from keyword research and link building to customer conversions in this complete guide
  • Packed with real-word examples to help get your site get noticed by the likes of Google, Yahoo, and Bing
  • This easy-to-read guide takes you step-by-step through the process of building a search engine-friendly WordPress site

Who This Book Is For

This book is written for anyone using WordPress, ranging from owners of business sites to website developers and blog owners. Any WordPress user who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal faster.

Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is needed for this book. Readers will get a deeper level of knowledge on how to make their website rank better and attract more visitors.

Table of Contents

Chapter 1: Getting Started: SEO Basics
Introducing SEO
Improving your rank on all search engines
Exploring the changing nature of search engines
Understanding a search engine's inner working
Exploring on-page search ranking factors
Understanding off-page ranking factors
Converting visitors to customers: the third spoke of SEO
Summary
Chapter 2: Customizing WordPress Settings for SEO
Setting goals for your business and website and getting inspiration
Knowing what WordPress already does for your SEO
Understanding what WordPress doesn't do for your SEO
Summary
Chapter 3: Researching and Working with Keywords
Building your site's foundation with keyword research
Understanding relevance and the effect of short-tail and long tail keywords
Developing a powerful long tail search strategy
Researching keyword search volume with online keyword tools
Identifying and developing your keywords
Gathering keywords: Thinking about your customer's (imperfect) intent
Tuning and honing your keyword list
Finding new keywords
Summary
Chapter 4: Understanding Technical Optimization
Choosing a keyword-rich domain name
Creating an effective permalink structure
Optimizing your Page/Post titles and title tags
A dying HTML element: meta keyword tags
Optimizing your body content
Optimizing heading tags
Improving rankings with optimized images
The ultimate WordPress robots.txt file
Optimizing with the XML Sitemaps plugin for WordPress
SEO power tool: Google Webmaster Central
Summary
Chapter 5: Creating Optimized and Engaging Content
Engaging visitors with your content
Writing effective titles and headlines
Using WordPress tags
Creating keyword-rich content
Avoiding automated content plugins
Writing for your audience
Writing to get results
Developing your writing style
Structuring your content using taxonomy and hierarchy
Hiring a writer
Summary
Chapter 6: Link Building
Understanding the importance of backlinks
Authority links: what they are and why you want them
Link anchor text
Site-wide links and footer links
Repetitive links from common IP addresses
How to measure your inbound links
Getting links through link directories
Building links with super directories: Yahoo! directory and DMOZ
Building links with article submission sites and directories
Link building by commenting on blogs and forums
Building links through direct link requests
Building links by creating link bait
Summary
Chapter 7: Using Social Media
What is a search engine?
Going viral with social media
Using LinkedIn to promote your business or website
Microblogging with Twitter for business
Using social bookmarking sites to promote your business
Leveraging Facebook for a business or blog
Building a Facebook landing page
Automating Facebook updates with FacePress II
Going viral with the Share on Facebook plugin (and several others)
Automating twitter posts with Tweet This
Promoting your business or blog with YouTube
Summary
Chapter 8: Avoiding the Black Hat Techniques
Typical black hat techniques
Google Webmaster Guidelines
Diagnosing a Google ranking ban, penalty, or filter
Clearing a Google penalty
Avoiding black hat techniques and purveyors who promote them
Summary
Chapter 9: Avoiding SEO Mistakes
Pursuing the wrong keywords
Poor internal anchor text
Flash, JavaScript, image links, and other non-readable content
Poor site architecture
Over-optimizing to improve ranking
Jumping the gun
Using free hosted domains
Forgetting verification tools
Ignoring local directory listings
Paying for clicks when you rank organically
Leaving stray pages in Google's index
Failing to produce fresh new content
Summary
Chapter 10: Testing Your Site and Monitoring Your Progress
Google Analytics
Google Webmaster Tools
Checking your website's code with an HTML Validator
Checking your inbound link count with Yahoo! Site Explorer
Monitoring ranking positions and movement with Rank Tracker
Monitoring backlinks with majestic SEO
Summary

What You Will Learn

  • Understand the elements that search engines use to rank websites—and how to optimize you site for premium placement
  • Empower your site with the functionality of social media sites to extend its reach and gain more visitors
  • Discover the high-volume, high-value search phrases that customers use
  • Learn to avoid dangerous black-hat optimization techniques
  • Build high-quality, high-value links from other websites to raise your rankings in search engines
  • Create optimized and engaging content that both search engines and readers will love
  • Avoid common SEO mistakes that can get your site penalized by search engines
  • Acquire web video for higher rankings and more visitors
  • Learn to test your site and monitor your progress
  • Harness the power of third-party plugins to turn your WordPress blog into a high-powered ranking machine

In Detail

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business.

WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand.

We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings.

We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress.

WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.

Authors

Table of Contents

Chapter 1: Getting Started: SEO Basics
Introducing SEO
Improving your rank on all search engines
Exploring the changing nature of search engines
Understanding a search engine's inner working
Exploring on-page search ranking factors
Understanding off-page ranking factors
Converting visitors to customers: the third spoke of SEO
Summary
Chapter 2: Customizing WordPress Settings for SEO
Setting goals for your business and website and getting inspiration
Knowing what WordPress already does for your SEO
Understanding what WordPress doesn't do for your SEO
Summary
Chapter 3: Researching and Working with Keywords
Building your site's foundation with keyword research
Understanding relevance and the effect of short-tail and long tail keywords
Developing a powerful long tail search strategy
Researching keyword search volume with online keyword tools
Identifying and developing your keywords
Gathering keywords: Thinking about your customer's (imperfect) intent
Tuning and honing your keyword list
Finding new keywords
Summary
Chapter 4: Understanding Technical Optimization
Choosing a keyword-rich domain name
Creating an effective permalink structure
Optimizing your Page/Post titles and title tags
A dying HTML element: meta keyword tags
Optimizing your body content
Optimizing heading tags
Improving rankings with optimized images
The ultimate WordPress robots.txt file
Optimizing with the XML Sitemaps plugin for WordPress
SEO power tool: Google Webmaster Central
Summary
Chapter 5: Creating Optimized and Engaging Content
Engaging visitors with your content
Writing effective titles and headlines
Using WordPress tags
Creating keyword-rich content
Avoiding automated content plugins
Writing for your audience
Writing to get results
Developing your writing style
Structuring your content using taxonomy and hierarchy
Hiring a writer
Summary
Chapter 6: Link Building
Understanding the importance of backlinks
Authority links: what they are and why you want them
Link anchor text
Site-wide links and footer links
Repetitive links from common IP addresses
How to measure your inbound links
Getting links through link directories
Building links with super directories: Yahoo! directory and DMOZ
Building links with article submission sites and directories
Link building by commenting on blogs and forums
Building links through direct link requests
Building links by creating link bait
Summary
Chapter 7: Using Social Media
What is a search engine?
Going viral with social media
Using LinkedIn to promote your business or website
Microblogging with Twitter for business
Using social bookmarking sites to promote your business
Leveraging Facebook for a business or blog
Building a Facebook landing page
Automating Facebook updates with FacePress II
Going viral with the Share on Facebook plugin (and several others)
Automating twitter posts with Tweet This
Promoting your business or blog with YouTube
Summary
Chapter 8: Avoiding the Black Hat Techniques
Typical black hat techniques
Google Webmaster Guidelines
Diagnosing a Google ranking ban, penalty, or filter
Clearing a Google penalty
Avoiding black hat techniques and purveyors who promote them
Summary
Chapter 9: Avoiding SEO Mistakes
Pursuing the wrong keywords
Poor internal anchor text
Flash, JavaScript, image links, and other non-readable content
Poor site architecture
Over-optimizing to improve ranking
Jumping the gun
Using free hosted domains
Forgetting verification tools
Ignoring local directory listings
Paying for clicks when you rank organically
Leaving stray pages in Google's index
Failing to produce fresh new content
Summary
Chapter 10: Testing Your Site and Monitoring Your Progress
Google Analytics
Google Webmaster Tools
Checking your website's code with an HTML Validator
Checking your inbound link count with Yahoo! Site Explorer
Monitoring ranking positions and movement with Rank Tracker
Monitoring backlinks with majestic SEO
Summary

Book Details

ISBN 139781847199003
Paperback344 pages
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