Using CiviCRM

Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM
Code Files

Using CiviCRM

Joseph Murray, Brian P. Shaughnessy

Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM
Mapt Subscription
FREE
$29.99/m after trial
eBook
$10.00
RRP $35.99
Save 72%
Print + eBook
$59.99
RRP $59.99
What do I get with a Mapt subscription?
  • Unlimited access to all Packt’s 6,000+ eBooks and Videos
  • 100+ new titles a month, learning paths, assessments & code files
  • 1 Free eBook or Video to download and keep every month after trial
What do I get with an eBook?
  • Download this book in EPUB, PDF, MOBI formats
  • DRM FREE - read and interact with your content when you want, where you want, and how you want
  • Access this title in the Mapt reader
What do I get with Print & eBook?
  • Get a paperback copy of the book delivered to you
  • Download this book in EPUB, PDF, MOBI formats
  • DRM FREE - read and interact with your content when you want, where you want, and how you want
  • Access this title in the Mapt reader
What do I get with a Video?
  • Download this Video course in MP4 format
  • DRM FREE - read and interact with your content when you want, where you want, and how you want
  • Access this title in the Mapt reader
$0.00
$10.00
$59.99
$29.99 p/m after trial
RRP $35.99
RRP $59.99
Subscription
eBook
Print + eBook
Start 14 Day Trial

Frequently bought together


Using CiviCRM Book Cover
Using CiviCRM
$ 35.99
$ 10.00
Android User Interface Development: Beginner's Guide Book Cover
Android User Interface Development: Beginner's Guide
$ 26.99
$ 10.00
Buy 2 for $20.00
Save $42.98
Add to Cart

Book Details

ISBN 139781849512268
Paperback464 pages

Book Description

CiviCRM is a web-based, open source CRM system, designed specifically to meet the needs of advocacy, non-profit and non-governmental organizations. Elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations are among its growing number of enthusiastic users. This book shows you how to harness CiviCRM’s impressive array of possibilities as you develop and execute performance-critical CRM strategies.

This book will help you become familiar with the structure and main functions of CiviCRM. It will guide you in developing and successfully implementing a CRM strategy for your organization using detailed explanations and practical examples.

Using CiviCRM walks you through developing a CRM Implementation Plan that is suited to your organization's size, culture, and needs. Readers will take away many constituent relationship management best practices and the knowledge of how to implement them with CiviCRM. Benefits of Using CiviCRM will be felt across your organization, and help it better achieve its mission.

Overall, your organization will interact with constituents more effectively and handle staff growth and transitions by tracking all contacts and interactions with them in a system shared across the organization. Gathering and analyzing data about your constituents and their interactions with your organization will better inform your decisions.

If your organization fundraises, you’ll be able to raise more money and reduce costs by identifying qualified prospects for targeted fundraising initiatives. We show how to attract new prospects and convert them to donors using online, direct mail, telemarketing and direct contact channels Using CiviCRM. You’ll learn why and how to set up and then grow your monthly donor program, as well as improve the frequency, average donation amounts, and retention rates of your donor base.

With this book you’ll be able to reduce the burden on administrative resources by providing online payments and self-service options for event registrations and membership renewals. You can increase the likelihood your existing subscribers will become more involved with your organization, ensure more of your members show up to volunteer, identify potential leaders and steward their volunteer activities

Finally, you'll be making relevant information easily available that quantifies what a great job you've been doing, including the number of hours that volunteers gave to your organization last year, the number of cases managed, or the number of new viral signups from your latest urgent action e-mail.

Table of Contents

Chapter 3: Installation, Configuration, and Maintenance
Chapter 4: CiviCRM Basics: Moving through the System and Working with Contacts
Chapter 12: Telling Your Story: Building Reports

What You Will Learn

  • Create a successful CiviCRM implementation project
  • Install and configure CiviCRM in Joomla! or Drupal, understand advanced configuration options, and review the upgrade process in detail
  • Get comfortable with the CiviCRM interface and understand the basic contact functionality and concepts to perform various contact records-related operations
  • Collect data, organize it, and import it into the system to ensure smooth functioning of your projects
  • Use CiviCRM to communicate efficiently and track case history with constituents.
  • Build an integrated system to solicit, retain, and manage your donors and members through robust management and reporting tools for administrators
  • Take advantage of the many CiviCRM tools for generating both simple and complex event structures and managing registrants through every phase of the project
  • Integrate the grant management process with your other constituent management activities, making your organization a more efficient and productive financial support provider
  • Make reports using the various templates to retrieve, display and analyze your data

Authors

Table of Contents

Chapter 3: Installation, Configuration, and Maintenance
Chapter 4: CiviCRM Basics: Moving through the System and Working with Contacts
Chapter 12: Telling Your Story: Building Reports

Book Details

ISBN 139781849512268
Paperback464 pages
Read More

Read More Reviews

Recommended for You

Android User Interface Development: Beginner's Guide Book Cover
Android User Interface Development: Beginner's Guide
$ 26.99
$ 10.00
Linux Shell Scripting Cookbook Book Cover
Linux Shell Scripting Cookbook
$ 26.99
$ 10.00
Learning Ext JS 4 Book Cover
Learning Ext JS 4
$ 29.99
$ 10.00
Instant HTML5 2D Platformer Book Cover
Instant HTML5 2D Platformer
$ 9.99
$ 7.00
OpenGL Development Cookbook Book Cover
OpenGL Development Cookbook
$ 29.99
$ 10.00
IBM WebSphere Application Server 8.0 Administration Guide Book Cover
IBM WebSphere Application Server 8.0 Administration Guide
$ 35.99
$ 10.00