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Drupal Search Engine Optimization

Starting
Ric Shreves

Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook.
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Book Details

ISBN 139781849518789
Paperback116 pages

About This Book

  • Learn how to create a search engine-optimized Drupal website.
  • Packed full of tips to help you develop an appropriate SEO strategy.
  • Discover the right configurations and extensions for SEO purposes.

Who This Book Is For

This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.

Table of Contents

Chapter 1: An Introduction to Search Engine Optimization
What is SEO?
SEO terminology
How search engines assess sites?
Summary
Chapter 2: Configuring Drupal's SEO Options
Configuring Site Details
Setting up search engine friendly URLs
Writing Custom URL aliases
Setting up taxonomy and tagging
Configuring your site's RSS feeds
Summary
Chapter 3: Useful Extensions to Enhance SEO
Finding SEO modules
Top SEO modules for Drupal
Installing and configuring common SEO modules
Summary
Chapter 4: Getting Ready for Launch
Determining your SEO strategy
Content strategies for enhancing search engine ranking
Managing metadata
Setting up third-party services that can assist with SEO
Summary
Chapter 5: Managing SEO on a Live Site
Link building
Social media optimization
Reporting and tracking
Summary

What You Will Learn

  • Gain an understanding of how the search engines function.
  • Develop an SEO strategy for your site.
  • Select the most effective key phrases.
  • Configure your Drupal site to be search engine friendly.
  • The top extensions to enhance your Drupal sites search engine optimization.
  • Execute a link building campaign.
  • Develop content that advances your search marketing goals.
  • What the most important factors to track with Google Analytics are.

In Detail

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.

In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.

Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.

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