Shifting paradigm – APIs as products
Historically, many organizations own hundreds or thousands of point-to-point integration interfaces. Adidas, for instance, owns thousands of point-to-point interfaces supporting their internal operations and integration with third parties. Maintaining such a large landscape of legacy APIs has a tremendous cost. For example, Adidas saw an opportunity to shift how they treat these point-to-point interfaces. They decided to change how they treat APIs to achieve operational excellence, speed up how they integrate with their partners, create new revenue streams, and open doors for innovation.We've also experienced an explosion of software consumption models. Users have swiftly moved beyond browser-based web apps and are now using products across multiple devices and environments.Etsy, for example, recognized the growing trend of users accessing their services across various platforms. To ensure a seamless experience, they needed to adapt their...
