WordPress 2.9 E-Commerce

By Brian Bondari
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About this book

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.

WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.

This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.

As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.

Publication date:
March 2010


Chapter 1. Getting Started with WordPress and e-Commerce

There are lots of great reasons to build an e-commerce website. Perhaps you are a small business owner with goods or services to sell. Maybe you are an author or musician who wants to sell documents, audio files, or other digital downloads. Whether as part of a business, or a hobby, running an e-commerce site can increase your sales, public profile, and your income.

In years past, building an e-commerce site required a vast amount of time, technical knowledge, and money. It meant hand-coding the site from scratch by hiring one or more developers, or purchasing a yearly license for a pre-built e-commerce solution. Surely there must be an easier way. For anyone who starts researching on how to create an online store, the myriad of options seem overwhelming at first. There are literally hundreds of pre-built e-commerce packages available, most of which promise to get the user "running in a matter of minutes". Unfortunately, they also promise to separate the shop owner from hundreds, if not thousands, of dollars. On the other hand, one can also find a few free e-commerce platforms. While most of these are promising, the free cost platform often carries a high price tag in terms of greater complexity or time wasted in learning the ropes of a new platform.

This brings us to WordPress. Not only is it a popular package for building a standard website, but it can also serve as a powerful e-commerce platform with the addition of the WordPress (WP) e-Commerce plugin. Thousands of people have already chosen to use WordPress as the foundation for their online stores, and there are many reasons why you should as well. Yes, WordPress is free, and yes, it's easy to use, but it's also easy to modify and update. Extending the capabilities of WordPress is a breeze, and you certainly do not need a team of developers to get your store up and running.

As we will discover, WordPress is more than capable of handling an e-commerce site. This chapter provides the context for how WordPress fits into the puzzle of e-commerce website construction, what it can do, and why it's so good at what it does.

This chapter covers the following topics:

  • Reasons for enabling WordPress for e-commerce

  • Some business and website possibilities for the combination of WordPress and the e-Commerce plugin

  • What you sign up for when you decide to use WordPress for e-commerce

  • A basic overview of the features included in the WP e-Commerce plugin

About the Author

  • Brian Bondari

    Brian Bondari is a musician, composer, and teacher with equal loves for both music and technology. His hobbies include reading, hiking, composing music, and playing with his pet rabbit. He also spends an exorbitant amount of time lying on the floor grading papers.

    Brian earned his doctorate from the University of Kansas in 2009 and is currently an Assistant Professor of Music Theory and Composition at the University of Texas at Tyler. When he is not writing music or grading papers, he serves as Senior Editor for the multi-author technology blog, http://www.TipsFor.us.

    You can also visit him at http://www.bondari.com.

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WordPress 2.9 E-Commerce
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