Home Big-data-and-business-intelligence Visitor Insights and Social Media Analytics in R [Video]

Visitor Insights and Social Media Analytics in R [Video]

By William Shin
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This book & 6500+ ebooks & video courses on 1000+ technologies
60+ curated reading lists for various learning paths
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50+ new titles added every month on new and emerging tech
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Mobile App with offline access
What do you get with a Packt Subscription?
This book & 6500+ ebooks & video courses on 1000+ technologies
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50+ new titles added every month on new and emerging tech
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50+ new titles added every month on new and emerging tech
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Mobile App with offline access
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Subscription
What do you get with a Packt Subscription?
This book & 7000+ ebooks & video courses on 1000+ technologies
60+ curated reading lists for various learning paths
50+ new titles added every month on new and emerging tech
Early Access to eBooks as they are being written
Personalised content suggestions
Customised display settings for better reading experience
50+ new titles added every month on new and emerging tech
Playlists, Notes and Bookmarks to easily manage your learning
Mobile App with offline access
What do you get with a Packt Subscription?
This book & 6500+ ebooks & video courses on 1000+ technologies
60+ curated reading lists for various learning paths
50+ new titles added every month on new and emerging tech
Early Access to eBooks as they are being written
Personalised content suggestions
Customised display settings for better reading experience
50+ new titles added every month on new and emerging tech
Playlists, Notes and Bookmarks to easily manage your learning
Mobile App with offline access
What do you get with Video + Subscription?
Download this video in MP4 format, plus a monthly download credit
This book & 6500+ ebooks & video courses on 1000+ technologies
60+ curated reading lists for various learning paths
50+ new titles added every month on new and emerging tech
Early Access to eBooks as they are being written
Personalised content suggestions
Customised display settings for better reading experience
50+ new titles added every month on new and emerging tech
Playlists, Notes and Bookmarks to easily manage your learning
Mobile App with offline access
What do you get with a Packt Subscription?
This book & 6500+ ebooks & video courses on 1000+ technologies
60+ curated reading lists for various learning paths
50+ new titles added every month on new and emerging tech
Early Access to eBooks as they are being written
Personalised content suggestions
Customised display settings for better reading experience
50+ new titles added every month on new and emerging tech
Playlists, Notes and Bookmarks to easily manage your learning
Mobile App with offline access
What do you get with eBook?
Download this book in EPUB and PDF formats
Access this title in our online reader
DRM FREE - Read whenever, wherever and however you want
Online reader with customised display settings for better reading experience
What do you get with video?
Download this video in MP4 format
Access this title in our online reader
DRM FREE - Watch whenever, wherever and however you want
Online reader with customised display settings for better learning experience
What do you get with video?
Stream this video
Access this title in our online reader
DRM FREE - Watch whenever, wherever and however you want
Online reader with customised display settings for better learning experience
What do you get with Audiobook?
Download a zip folder consisting of audio files (in MP3 Format) along with supplementary PDF
What do you get with Exam Trainer?
Flashcards, Mock exams, Exam Tips, Practice Questions
Access these resources with our interactive certification platform
Mobile compatible-Practice whenever, wherever, however you want
About this video

In this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months.

This is followed by plotting revenue over the last 12 months on the same website and also cumulative transactions. Towards the end, this course will teach you to plot loyal customers, returning customers, and average visits.


After having taken this course you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors. All the code and supporting files for this course are available on Github at https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video

Style and Approach

This course has a 90% hands-on approach. We show every R technique useful for analyzing. Go through every exercise with the author to acquire exciting new skills!

Publication date:
April 2018
Publisher
Packt
Duration
2 hours 37 minutes
ISBN
9781788393768

About the Author
  • William Shin

    William Shin received his PhD from Columbia University in 2017 in biological sciences with specialization in computational biology. He has been an avid user of R since 2009 and has been using statistics to gain insights into large datasets since 2007. He has been a consistent contributor in digital analytics, a frequent speaker at conferences, and a wide range of regional events around the world.

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Visitor Insights and Social Media Analytics in R [Video]
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