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Real-Time Big Data Analytics

By Sumit Gupta , Shilpi Saxena
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  1. Free Chapter
    Introducing the Big Data Technology Landscape and Analytics Platform
About this book
Enterprise has been striving hard to deal with the challenges of data arriving in real time or near real time. Although there are technologies such as Storm and Spark (and many more) that solve the challenges of real-time data, using the appropriate technology/framework for the right business use case is the key to success. This book provides you with the skills required to quickly design, implement and deploy your real-time analytics using real-world examples of big data use cases. From the beginning of the book, we will cover the basics of varied real-time data processing frameworks and technologies. We will discuss and explain the differences between batch and real-time processing in detail, and will also explore the techniques and programming concepts using Apache Storm. Moving on, we’ll familiarize you with “Amazon Kinesis” for real-time data processing on cloud. We will further develop your understanding of real-time analytics through a comprehensive review of Apache Spark along with the high-level architecture and the building blocks of a Spark program. You will learn how to transform your data, get an output from transformations, and persist your results using Spark RDDs, using an interface called Spark SQL to work with Spark. At the end of this book, we will introduce Spark Streaming, the streaming library of Spark, and will walk you through the emerging Lambda Architecture (LA), which provides a hybrid platform for big data processing by combining real-time and precomputed batch data to provide a near real-time view of incoming data.
Publication date:
February 2016
Publisher
Packt
Pages
326
ISBN
9781784391409

 

Chapter 1. Introducing the Big Data Technology Landscape and Analytics Platform

The Big Data paradigm has emerged as one of the most powerful in next-generation data storage, management, and analytics. IT powerhouses have actually embraced the change and have accepted that it's here to stay.

What arrived just as Hadoop, a storage and distributed processing platform, has really graduated and evolved. Today, we have whole panorama of various tools and technologies that specialize in various specific verticals of the Big Data space.

In this chapter, you will become acquainted with the technology landscape of Big Data and analytics platforms. We will start by introducing the user to the infrastructure, the processing components, and the advent of Big Data. We will also discuss the needs and use cases for near real-time analysis.

This chapter will cover the following points that will help you to understand the Big Data technology landscape:

  • Infrastructure of Big Data

  • Components of the Big Data ecosystem

  • Analytics architecture

  • Distributed batch processing

  • Distributed databases (NoSQL)

  • Real-time and stream processing

 

Big Data – a phenomenon


The phrase Big Data is not just a new buzzword, it's something that arrived slowly and captured the entire arena. The arrival of Hadoop and its alliance marked the end of the age for the long undefeated reign of traditional databases and warehouses.

Today, we have a humongous amount of data all around us, in each and every sector of society and the economy; talk about any industry, it's sitting and generating loads of data—for instance, manufacturing, automobiles, finance, the energy sector, consumers, transportation, security, IT, and networks. The advent of Big Data as a field/domain/concept/theory/idea has made it possible to store, process, and analyze these large pools of data to get intelligent insight, and perform informed and calculated decisions. These decisions are driving the recommendations, growth, planning, and projections in all segments of the economy and that's why Big Data has taken the world by storm.

If we look at the trends in the IT industry, there was an era when people were moving from manual computation to automated, computerized applications, then we ran into an era of enterprise level applications. This era gave birth to architectural flavors such as SAAS and PaaS. Now, we are into an era where we have a huge amount of data, which can be processed and analyzed in cost-effective ways. The world is moving towards open source to get the benefits of reduced license fees, data storage, and computation costs. It has really made it lucrative and affordable for all sectors and segments to harness the power of data. This is making Big Data synonymous with low cost, scalable, highly available, and reliable solutions that can churn huge amounts of data at incredible speed and generate intelligent insights.

 

The Big Data dimensional paradigm


To begin with, in simple terms, Big Data helps us deal with the three Vs: volume, velocity, and variety. Recently, two more Vs—veracity and value—were added to it, making it a five-dimensional paradigm:

  • Volume: This dimension refers to the amount of data. Look around you; huge amounts of data are being generated every second—it may be the e-mail you send, Twitter, Facebook, other social media, or it can just be all the videos, pictures, SMS, call records, or data from various devices and sensors. We have scaled up the data measuring metrics to terabytes, zettabytes and vronobytes—they are all humongous figures. Look at Facebook, it has around 10 billion messages each day; consolidated across all users, we have nearly 5 billion "likes" a day; and around 400 million photographs are uploaded each day. Data statistics, in terms of volume, are startling; all the data generated from the beginning of time to 2008 is kind of equivalent to what we generate in a day today, and I am sure soon it will be an hour. This volume aspect alone is making the traditional database unable to store and process this amount of data in a reasonable and useful time frame, though a Big Data stack can be employed to store, process, and compute amazingly large datasets in a cost-effective, distributed, and reliably efficient manner.

  • Velocity: This refers to the data generation speed, or the rate at which data is being generated. In today's world, where the volume of data has made a tremendous surge, this aspect is not lagging behind. We have loads of data because we are generating it so fast. Look at social media; things are circulated in seconds and they become viral, and the insight from social media is analyzed in milliseconds by stock traders and that can trigger lot of activity in terms of buying or selling. At target point of sale counters, it takes a few seconds for a credit card swipe and, within that, fraudulent transaction processing, payment, bookkeeping, and acknowledgement are all done. Big Data gives me power to analyze the data at tremendous speed.

  • Variety: This dimension tackles the fact that the data can be unstructured. In the traditional database world, and even before that, we were used to a very structured form of data that kind of neatly fitted into the tables. But today, more than 80 percent of data is unstructured; for example, photos, video clips, social media updates, data from a variety of sensors, voice recordings, and chat conversations. Big Data lets you store and process this unstructured data in a very structured manner; in fact, it embraces the variety.

  • Veracity: This is all about validity and the correctness of data. How accurate and usable is the data? Not everything out of millions and zillions of data records is corrected, accurate, and referable. That's what veracity actually is: how trustworthy the data is, and what the quality of data is. Two examples of data with veracity are Facebook and Twitter posts with nonstandard acronyms or typos. Big Data has brought to the table the ability to run analytics on this kind of data. One of the strong reasons for the volume of data is its veracity.

  • Value: As the name suggests, this is the value the data actually holds. Unarguably, it's the most important V or dimension of Big Data. The only motivation for going towards Big Data for the processing of super-large datasets is to derive some valuable insight from it; in the end, it's all about cost and benefits.

             
About the Authors
  • Sumit Gupta

    Sumit Gupta is a seasoned professional, innovator, and technology evangelist with over 100 months of experience in architecting, managing, and delivering enterprise solutions revolving around a variety of business domains, such as hospitality, healthcare, risk management, insurance, and more. He is passionate about technology and has an overall hands-on experience of over 16 years in the software industry. He has been using big data and cloud technologies over the last 5 years to solve complex business problems. Sumit has also authored Neo4j Essentials, Building Web Applications with Python, and Neo4j, Real-Time Big Data Analytics, and Learning Real-time Processing with Spark Streaming, all by Packt. You can find him on LinkedIn at sumit1001.

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  • Shilpi Saxena

    Shilpi Saxena is an IT professional and also a technology evangelist. She is an engineer who has had exposure to various domains (machine to machine space, healthcare, telecom, hiring, and manufacturing). She has experience in all the aspects of conception and execution of enterprise solutions. She has been architecting, managing, and delivering solutions in the Big Data space for the last 3 years; she also handles a high-performance and geographically-distributed team of elite engineers. Shilpi has more than 12 years (3 years in the Big Data space) of experience in the development and execution of various facets of enterprise solutions both in the products and services dimensions of the software industry. An engineer by degree and profession, she has worn varied hats, such as developer, technical leader, product owner, tech manager, and so on, and she has seen all the flavors that the industry has to offer. She has architected and worked through some of the pioneers' production implementations in Big Data on Storm and Impala with autoscaling in AWS. Shilpi has also authored Real-time Analytics with Storm and Cassandra (https://www.packtpub.com/big-data-and-business-intelligence/learning-real-time-analytics-storm-and-cassandra) with Packt Publishing.

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Clearly written & practical introduction to the subject area.
Real-Time Big Data Analytics
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