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Key benefits

Concise, actionable steps for increasing traffic to your Drupal site

Learn which modules to install and how to configure them for maximum SEO results

Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more

A practical, step-by-step guide that takes the mystery out of Drupal SEO

Description

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites. This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory ñ it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable. With this book and basic Drupal 6 knowledge ñ how to log in, create content, and install modules ñ you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

Who is this book for?

This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.

What you will learn

Working through this book you will:

Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site

Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well

Create page titles and paths that search engines (and users) will love

Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them

Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content

Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess

Set up systems in Drupal to automatically tag and organize your content

Maximize the value of RSS, site speed, and Page rank in your Drupal site

Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business

Keep your site on a path of constant and never-ending improvement

What do you get with Print?

Instant access to your digital copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Redeem a companion digital copy on all Print orders

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

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List of EU27 countries: www.gov.uk/eu-eea:

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Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on customercare@packt.com who will be able to resolve this issue for you.
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On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on customercare@packt.com within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

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What is the delivery time and cost of print books?

Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

Afghanistan
American Samoa
Belarus
Brunei Darussalam
Central African Republic
The Democratic Republic of Congo
Eritrea
Guinea-bissau
Iran
Lebanon
Libiya Arab Jamahriya
Somalia
Sudan
Russian Federation
Syrian Arab Republic
Ukraine
Venezuela

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Amazon verified reviews

Magnum Nov 19, 2010

There's the rub. If you have a Drupal site and are interested in being found in the search engines, you need this book. Ben walks you step by step though the Drupal SEO process. My site went from invisible to getting rankings in the Google, Yahoo and Bing as soon as it was indexed. Wa-pow! Awesome!

Amazon Verified review

A. Kapitan Jan 27, 2014

I have learned so many things from this book! My websites are in drupal 7 but most of this was relevant and helpful. Ben explains SEO in a very easy to understand manner. I had tried several SEO websites and tools, but this book explains everything so well; and clears up much of what I had read about SEO or watched on youTube. I met Ben several months ago at a drupal convention and was very impressed by the kind non-condescending manner in which he offered free help and advice about my website. After talking further, he said he had a book on Amazon, so I thought I would check it out. I figured it would be good, but it exceeded my expectations! Thank you Ben!

Kathryn Hefner May 21, 2010

This book is very valuable for Drupal developers and Drupal shops ... but maybe even more so for the do-it-yourself / individual Drupal site owner. It takes the basic premise of open source and adds the ability for anyone with a Drupal site to do some very effective search engine optimization. You don't need to be a programmer or SEO specialist to follow the steps outlined in the book and get results. It's very easy to understand and implement.My advice: set up a Google Analytics account (if you haven't already). Then buy this book and use it, and track the results over the following months. You'll likely be as happy as I am. :)

MitchH Apr 08, 2013

So you've made your first Drupal installation, set your theme, thrown up some products or services pages, and you're ready to make some money. You wish the phrase "If you build it, they will come" applied in this situation, but, let's face it, it doesn't. You need web traffic if you're ever going to make any dollars.Finklea's book is a great jumping off point for people in the situation above. It takes you from the installation and configuration of Drupal SEO modules all the way to thru site architecture, on-page optimization and the intricacies of marketing your Drupal website. We're talking step-by-step instructions, not just philosophies and broad principles. If you buy this book, you should also think about purchasing his Drupal SEO video, presented by Lullabot. Look it up.I highly recommend this book.

J. Grubb Jun 09, 2010

I went to the DrupalCon in San Francisco back in April and Ben's presentation on "Conversion Rate Optimization" was the most interesting and informative session I went to the whole week. I immediately bought his book and highly recommend for anyone that runs a Drupal site check it out as well.

Drupal 6 Search Engine Optimization: Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites

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