About this book
APIs are crucial in modern markets as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?
API Analytics for Product Managers takes you through the benefits of effectively researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies.
Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an oft-overlooked aspect of development.
Of course, it's not all about the product: as any good product manager knows; you need to understand your customer's needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where we’ll cover the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.
By the end of this Saas book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs
- Publication date:
- February 2023